Regardless of how you feel about the teenage wunderkind known as Soulja Boy and his infectious song Crank That, you can't deny the impact the two made on pop culture last year. As the first decade of the new millennium is coming to a close, one can confidently say that much like Brit Brit's bald head and Rihanna's Umbrella, Soulja Boy contributions will rank high as some of the most memorable moment of this decade. However, they're a little forgettable. Dallas based company, Yum, has signed Soulja Boy to a multi-year sneaker and apparel contract. His duties include wearing the Skittle-colored patent sneakers and day-glo t-shirts at every event and name dropping them on his next album.
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