Ice Cube's Chain

The rapper turned actor wants a return to politics in hip-hop

Ice Cube has slammed the 'bling party' lifestyle of modern hip-hop, wishing that more modern day artists would embrace the early 90's, confrontational hip-hop style.
In a recent interview the former N.W.A. star, who has subsequently led a successful solo career in music and film, hit out at the latest crop of performers, claiming they are only interested in the world of consumerism 'bling'. "Political rap has been pushed into the background, and rap has turned into bling party music, he says. "Groups like Public Enemy and KRS-One have no stage any more. I've been doing this 20 years - but rap is full of bravado now, and nobody wants to listen."

Pharrell's bling bling

Promotion for the jewelry has already been launched featuring Pharrell decked out in Louis clothing. The official launch for the line will take place in Paris in February.Pharrell William the talented Star Trak producer /rapper can now add jewelery designer to his resume.. He has been working with Louis Vuitton for the past two years creating and designing his own line of bling.